Knute Buehler sought the help of Friction’s creative team to develop a branding concept that would reflect the core values of his campaign for Oregon Secretary of State in 2012.
Knute wanted a logo that represented his campaign’s essential mission to “Get Oregon Working” . Friction developed a concept that conveyed this message through two interlocked gears that are literally working together inside the Oregon map, while their red and blue colors suggest both ends of the political spectrum.
This branding project is an excellent example of Friction’s core belief that a brand is a promise made by the company about what it stands for and what its customers can expect. We’re looking forward to seeing Knute’s logo on lawn signs and campaign posters across Oregon – good luck in November Knute!