Founded by members of Young Presidents’ Organization (YPO), Global Artisans Initiative is dedicated to marketing quality, socially-responsible products for corporate and chapter gifts. Global Artisans Initiative contributes to the empowerment of women, the preservation of traditional handicraft skills, and economic development of the communities where the artisans work. Global Artisans Initiative is an umbrella company for three individual social enterprises - ethical muse, Hands Up Not … [Read more...]

Trusted Sports Foundation was looking to create an upscale corporate online presence with a robust content management solution,  but as a non-profit they had significant budget restraints. We recommended and developed a custom Wordpress theme to meet their business and marketing goals. While this approach utilizes current technology trends and turn-key management tools, its fast time-to-market and low cost structure make it an ideal solution for companies who are mainly looking to convey … [Read more...]

Recently founded by Dr. Harry Jacobson, former Vice Chancellor for Health Affairs at Vanderbilt University and CEO of Vanderbilt University Medical Center (VUMC), Cardiovascular Care Group is a collaboration that integrates hospital and ambulatory cardiovascular providers around the common goal of improving cardiovascular care through a physician-led and patient-centric approach. To support the launch of the project, Cardiovascular Care Group was seeking a corporate identity set and a custom … [Read more...]

Creating a sophisticated and natural mood for the launch of a new medical spa. Client : Central Oregon Ear, Nose & Throat Strategy : Support the launch of a new local medical spa with a comprehensive suite of coordinated marketing materials and advertising. Delivered: Logo design; Website with integrated blog; Letterhead & business cards suite; Brand strategy and messaging; Brochure, pamphlet and flyer design; Grand opening invitation and promotional coupons; Advertising design and … [Read more...]

Friction Marketing recently completed brand development for a new local business in Bend, Oregon: Progressive Law Group (PLG). PLG was seeking a brand image that would reflect its corporate mission to provide a positive alternative to traditional, expensive and highly adversarial law firms. Friction developed an identity around a "gears" image, relfecting PLG's pragmatic and affordable solution-focused legal help for small businesses and individuals. The branding package includes logo, … [Read more...]

An advertising and online marketing client at Friction for many years, Inovia wanted to update it's brand with a fresh new look that incorporated their expansion into DVT diagnosis and care. The deep client relationship with Inovia helped Friction create a new image for Inovia that refreshed the brand and allowed for expansion without losing its long-established themes. … [Read more...]

Kirsti Wolfe Designs sought to revitalize their website by creating a strong visual impact. They also wanted the ability to publish news and information themselves, instead of depending on a web programmer to post the information. Friction designed an custom website that features a large rotating slideshow and galleries on the opening page, and a intuitive navigation system to browse the firm's extensive portfolio of images. Friction built the site with a CMS backend that will allow admins at … [Read more...]

For The Montessori Center of Bend, Friction developed a custom corporate blog website that conveyed a comfortable and sophisticated mood. The center staff can provide and update information to parents of both existing and prospective students by using advanced information tools in an easy-to-use CMS (content management system). http://www.montessoricenterbend.com … [Read more...]